Branding and visual identity for a vinyl record store

Groove Sound is a vinyl record store and a space for enthusiasts of analog sound and music culture.

My task was to create a cohesive visual identity that conveys the atmosphere of music, rhythm, and the physical experience of interacting with vinyl. The concept is based on a combination of a sense of nostalgia and a modern visual approach, so that the brand looks relevant both in the physical space and in the digital environment.

I developed a logo, color palette, typography, and graphic elements, forming a unified visual system for the brand. The identity easily adapts to various media — packaging, advertising materials, digital platforms, and visual communications of the store.

The result is a recognizable brand with character that emphasizes the uniqueness of Groove Sound and its connection to music culture.