Branding for a bedding and home textiles brand

We developed the brand DNA for a bedding brand, defining its style, tone of communication, and visual identity. We conducted an analysis of the target audience and competitors to create a strategy that helps the brand stand out in the market. Based on this, we designed a cohesive Instagram page with a unified feed style, covers for highlights, and key design elements. This helped increase audience engagement, attract new followers, and enhance brand recognition.