Branding for a cosmetics store

Task:
Creation of a concept and design for an Instagram store of mid-range and high-end cosmetics for a young audience.

Result:
Creation of modern branding that distinguishes the store from competitors, conveys the necessary message to the audience, and expresses femininity, youth, romanticism, and elegance.

Stages:
1. Defining the target audience, values, and business goals
2. Analyzing competitors and characteristics of the target audience
3. Creating a mood board
4. Logo design
5. Brand's visual identity elements
6. Creating images using midjourney AI for further use
7. Creating advertisements