Branding of the children's summer camp "Pearl of Donetsk Region"

The visual identity of "Pearls of Donetsk" is built around the idea of a bright childhood and inexhaustible energy. The central symbol of the sun in the logo embodies warmth and joy, while the combination of rich purple with orange creates a modern, dynamic image. Thanks to the soft typography and concise shapes, the style looks friendly and understandable for children, easily adapting to any media — from branded merchandise to digital platforms. It is a cohesive visual code that conveys an atmosphere of unity and unforgettable relaxation.