I had the task of the advertising agency. After analyzing the target audience, as well as the specificity of the company’s work, I’ve made a number of changes in the identity. The name was changed to more correct and presentative (it was Freedom World, it became FREEDOM.agency), the appropriate color range was selected, the logo was developed and the rules of its application. After creating patterns and visualizations of polygraphic, advertising and souvenir products, I broke a brandbook that fully depicts the company's main message - bright, simple, understandable, reliable and creative.
#Brandbook #Branding #Rebranding #Logotype
#Brandbook #Branding #Rebranding #Logotype