Brand book for construction company M2

Development of a modern brand book for a construction company in a clean industrial style. The main focus was on creating recognizable visual identity, brand consistency, and professional presentation of the company across all media.

Work completed:
• Development of logo and corporate style
• Creation of a complete brand book / guideline system
• Selection of brand color palette
• Processing of typography and visual hierarchy
• Building a logo usage system
• Development of rules for correct and incorrect use of identity
• Design of branded materials and print products
• Creation of mockup presentations of corporate style
• Design of corporate merchandise and workwear
• Design of social media and advertising materials
• Development of a cohesive visual communication for the brand
• Preparation of layouts in Figma for further use

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