Branding.
Developed the packaging design for my product "Jerky from Yurko" - dried meat snack. The main goal was to create a recognizable, modern, and friendly visual image that immediately attracts the buyer's attention and evokes trust.
At the center of the composition is a bright illustrative character - a smiling man with jerky in hand, which forms an association with the "own" product, homemade quality, and the informal style of the brand. This approach adds emotionality and memorability.
The typography is executed in an expressive, massive style that emphasizes the product name and makes it easily readable. Accent elements ("CLASSIC", "NO CHEMICALS") are highlighted in contrasting colors, which helps to quickly convey the key advantages of the product.
The color palette combines warm shades of brown, beige, and red, which are associated with meat products and naturalness. The packaging is made in a doypack format, which is convenient for storage and transportation.
Overall, the design combines a modern approach with friendly branding, creating an attractive product for a wide audience.
At the center of the composition is a bright illustrative character - a smiling man with jerky in hand, which forms an association with the "own" product, homemade quality, and the informal style of the brand. This approach adds emotionality and memorability.
The typography is executed in an expressive, massive style that emphasizes the product name and makes it easily readable. Accent elements ("CLASSIC", "NO CHEMICALS") are highlighted in contrasting colors, which helps to quickly convey the key advantages of the product.
The color palette combines warm shades of brown, beige, and red, which are associated with meat products and naturalness. The packaging is made in a doypack format, which is convenient for storage and transportation.
Overall, the design combines a modern approach with friendly branding, creating an attractive product for a wide audience.
Kropivnitskiy 
Available for hire