Bright infographics for marketplaces — Nivea lip balm
Development of a juicy and attractive product card for a cosmetic product. The main task is to convey the "taste" and aroma of the product through visual images, stimulating the impulsive desire to buy.
Completed tasks:
Creation of visual context: Use of large images of ripe cherries in the background for instant association with the "Cherry Shine" line.
Emphasis on characteristics: Clear highlighting of the weight (4.8 g) and series name in stylish contrasting blocks for customer convenience.
Working with depth: Use of a blur effect (bokeh) for cherries in the background, allowing the product itself to be brought to the forefront and create volume.
Color harmony: The design is executed in a unified red-pink palette, which fully corresponds to the Nivea packaging branding. #cosmetic_design #nivea #infographics #product_card #beauty_design
Completed tasks:
Creation of visual context: Use of large images of ripe cherries in the background for instant association with the "Cherry Shine" line.
Emphasis on characteristics: Clear highlighting of the weight (4.8 g) and series name in stylish contrasting blocks for customer convenience.
Working with depth: Use of a blur effect (bokeh) for cherries in the background, allowing the product itself to be brought to the forefront and create volume.
Color harmony: The design is executed in a unified red-pink palette, which fully corresponds to the Nivea packaging branding. #cosmetic_design #nivea #infographics #product_card #beauty_design