Building materials. Thermal insulation materials

Invested in contextual advertising 734 USD, price per conversion 1.32 USD.
Number of sales 71.
Sales amount 16 969 USD

Industry: Building materials. Thermal insulation materials

Tools used for promotion: Search advertising, Google Shopping.

Cooperation period: We have been working with the client for half a year

Advertising expenses for the entire period: 734 USD

The main goal of advertising campaigns is to receive targeted inquiries from potential clients.

To achieve this goal, the following actions were taken:
- Created and configured an advertising account, configured and connected Google Analytics.
- Prepared the site for the trading campaign, namely: designed the payment and delivery page, developed the return policy page, connected online payment.
- Configured advertising campaigns for specific regions, age, gender, and time of display;
- Collected key queries and worked on negative keywords. Created individual ads for each group.

Results obtained from contextual advertising over several months

- Advertising budget: 734 USD
- Clicks: 7 792
- Achieved conversions: 554
- Cost per click: 0.09 USD
- Cost per conversion: 1.32 USD
- Number of sales: 71
- Price per sale: 10.34 USD
- Sales amount: 16 969 USD

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