Building a strategy and mechanism for implementing SMM

Building a strategy and mechanism for implementing SMM activities of the university's corporate social networks

Strategy structure:
Analysis of competitors and advantages of KhNEU named after S. Kuznets
Defining the goals of the SMM strategy
Complete segmentation of the target audience of KhNEU named after S. Kuznets
Content strategy
Promotion strategy in Meta Ads (targeted advertising)
Landing pages
Promotion strategy for landing pages in Meta Ads (targeted advertising)
Analytics and adjustment of the strategy
Expected results in 6-12 months
View the full strategy mind map at the link: