Bus transportation in Europe and abroad
Search Engine Optimization (SEO)
SEO website promotion - Bus transportation in Europe and abroad
Business problem: The client faced the problem of low indexing of pages, as well as critically low website visibility by keywords. In the off-season, the site could be found only by direct brand keys on 3-4 pages (since competitors had a tangential business name and were shown more often)
What set of works was done:
- SEO audit of the site and technical specifications for the programmer to eliminate all critical errors. All errors that directly affected the site's indexing were taken into account.
- Drawing up a technical task for a copywriter and writing SEO texts for commercial pages. All texts were checked and personally published on the site through the Wordpress admin panel.
- Work with links. At the beginning of the work, we made internal linking between the main categories of the site, and added all external links to noindex so as not to increase the weight of the site. In addition, trusted sites were selected where text with a link to the site was posted.
Due to these actions, we succeeded:
- Improve user behavioral factors, the time spent browsing the site has increased from 6 seconds to 1 minute.
- Increased page indexing. Despite the crooked site code that limited their indexing, we managed to increase indexing by 70%.
- Improved link quality
- Increase in keywords for which the site is ranked
As a result of all these actions and results, traffic to the site increased from 200 to 30 thousand users
Business problem: The client faced the problem of low indexing of pages, as well as critically low website visibility by keywords. In the off-season, the site could be found only by direct brand keys on 3-4 pages (since competitors had a tangential business name and were shown more often)
What set of works was done:
- SEO audit of the site and technical specifications for the programmer to eliminate all critical errors. All errors that directly affected the site's indexing were taken into account.
- Drawing up a technical task for a copywriter and writing SEO texts for commercial pages. All texts were checked and personally published on the site through the Wordpress admin panel.
- Work with links. At the beginning of the work, we made internal linking between the main categories of the site, and added all external links to noindex so as not to increase the weight of the site. In addition, trusted sites were selected where text with a link to the site was posted.
Due to these actions, we succeeded:
- Improve user behavioral factors, the time spent browsing the site has increased from 6 seconds to 1 minute.
- Increased page indexing. Despite the crooked site code that limited their indexing, we managed to increase indexing by 70%.
- Improved link quality
- Increase in keywords for which the site is ranked
As a result of all these actions and results, traffic to the site increased from 200 to 30 thousand users