Business style for the prestigious climate

The customer did not plan to change the logo, and the style of the business was not in any way. The work was on the internet shop.
On our initiative, we reviewed and accepted a proposal for refurbishment. He did not express his wishes, trusted, and was not disappointed.
The first font version was immediately successful, everyone liked it and perfectly registered on the site. See here: http://prestige-climate.com/
Idea: The letter E in the first word carries an association with the air conditioner ribs (the type of side), directing the flow of fresh air.
This element has become a key detail of the firm style.
See the site: https://prestige-climate.com/