Instagram store
Ukraine
More than 2 years
Attracted over 8,000 leads for the candle store over 2 years of joint cooperation (from scratch)
At the beginning, the profile was basically filled with content and self-promoted through the "promote" button. There were a few inquiries and reactions, but it was important for the client to set up a flow of inquiries and increase sales. Almost a week after the manual launch, we reached out for collaboration
First of all, we started with a basic analysis of the audience, competitors, and their advertising. At that time, the volume of advertising was several times less, as the business was just starting to recover its assets and gradually getting used to launching ads and investing money.
From the competitors, we saw that everyone was promoting only through ads on posts with candles where basic information about them was provided — very simple and uniform. More information was gleaned specifically from the audience analysis to uncover the true reasons why people want to buy candles, which became the main key in the strategy.
An important factor is that candles are an emotional purchase, so it is essential to embody this emotion in creatives, in the profile content, and even during photo sessions!
The result for inquiries increased significantly due to increased competition and the rise in advertising costs over 2 years (but for the market, it still has some of the best results). One of the most pleasant aspects is not only the good results but also the trust in the client throughout our entire collaboration (as we do not position this solely as our merit).
We created over 50 recommendation files, and all of them were implemented and always trusted in decision-making. The candles were always of high quality and brought a fresh breath to the market every season.
Ukraine
More than 2 years
Attracted over 8,000 leads for the candle store over 2 years of joint cooperation (from scratch)
At the beginning, the profile was basically filled with content and self-promoted through the "promote" button. There were a few inquiries and reactions, but it was important for the client to set up a flow of inquiries and increase sales. Almost a week after the manual launch, we reached out for collaboration
First of all, we started with a basic analysis of the audience, competitors, and their advertising. At that time, the volume of advertising was several times less, as the business was just starting to recover its assets and gradually getting used to launching ads and investing money.
From the competitors, we saw that everyone was promoting only through ads on posts with candles where basic information about them was provided — very simple and uniform. More information was gleaned specifically from the audience analysis to uncover the true reasons why people want to buy candles, which became the main key in the strategy.
An important factor is that candles are an emotional purchase, so it is essential to embody this emotion in creatives, in the profile content, and even during photo sessions!
The result for inquiries increased significantly due to increased competition and the rise in advertising costs over 2 years (but for the market, it still has some of the best results). One of the most pleasant aspects is not only the good results but also the trust in the client throughout our entire collaboration (as we do not position this solely as our merit).
We created over 50 recommendation files, and all of them were implemented and always trusted in decision-making. The candles were always of high quality and brought a fresh breath to the market every season.