CAPY SUSHI — branding and character design for a sushi delivery service in the Czech Republic.
The goal of the project was to create a recognizable, emotional, and friendly brand image that easily communicates with the audience and develops its own character.
A logo and brand character were developed — a capybara, which became the main hero of CAPY SUSHI's visual communication. A series of images, emotions, and narrative scenes were created for the character to be used in social media, advertising, and brand communication.
About 80% of the creative process was implemented using AI tools with subsequent design refinement and finalization.
TOOLS
ChatGPT / OpenAI · Adobe Illustrator
#logo #AI #adobeillustrator
The goal of the project was to create a recognizable, emotional, and friendly brand image that easily communicates with the audience and develops its own character.
A logo and brand character were developed — a capybara, which became the main hero of CAPY SUSHI's visual communication. A series of images, emotions, and narrative scenes were created for the character to be used in social media, advertising, and brand communication.
About 80% of the creative process was implemented using AI tools with subsequent design refinement and finalization.
TOOLS
ChatGPT / OpenAI · Adobe Illustrator
#logo #AI #adobeillustrator