Carspace - online store for the Kazakhstan market

We implemented a three-click ordering system and developed targeted landing pages for each product. Thanks to this, the number of abandoned carts decreased by 32%, the checkout process time was halved, and sales increased by 18%.

The client contacted us through a freelance platform with a request to create a fast, user-friendly online store for auto parts and accessories, ready for advertising launch.

Main project tasks:
1. Ensure instant website loading and achieve a “green zone” score on Google PageSpeed
2. Develop separate landing pages for each product
3. Create a simple ordering system — a maximum of three clicks
4. Launch a “turnkey” website ready for contextual and targeted advertising

What was implemented:
1. Loading speed was ensured by using Next.js with ISR (Incremental Static Regeneration)
2. A custom editor was created in the admin panel for generating landing pages for each product
3. UX design allows placing an order in three clicks without unnecessary fields
4. Analytics were integrated: Google Analytics and Facebook Pixel via GTM

Technologies used:
Next.js, React.js, Prisma, PostgreSQL, Tailwind, Google Analytics, Facebook Pixel

#nextJS #next.js #react.js #React #prisma #postgresql #mysqli #node.js #nodeJs #SASS #SCSS #CSS3 #HTML5 #GoogleAnalytics #googleTagManager