Development of a modern advertising banner for a cleaning company that operates in a European style. The main goal is to move away from oversaturated "loud" creatives and create a minimalist, neat design that evokes a sense of cleanliness, freshness, and professionalism at first glance.
What has been done:
Stylistics and space: The banner is visually divided into two zones using a smooth diagonal cut. The left side showcases the actual work process in an interior, while the right contains a clear textual proposition. The use of a light background emphasizes the idea of "cleanliness."
Working with content (People-centric design): Instead of "stock" photos with grotesque emotions, images of tidy staff in branded uniforms have been used. This increases the level of trust potential clients have in the service.
Typography and hierarchy: The main offer ("SPOTLESS HOMES. PROFESSIONAL CARE") is executed in a strict grotesque font in dark blue, ensuring 100% readability. The body text is structured into a list of advantages using neat checkmarks.
Conversion elements (CTA): A noticeable yet concise button in an accent golden-sandy color "BOOK YOUR CLEAN NOW" has been created for the call to action, next to which the contacts and website are organically placed.
Tools: Figma.
What has been done:
Stylistics and space: The banner is visually divided into two zones using a smooth diagonal cut. The left side showcases the actual work process in an interior, while the right contains a clear textual proposition. The use of a light background emphasizes the idea of "cleanliness."
Working with content (People-centric design): Instead of "stock" photos with grotesque emotions, images of tidy staff in branded uniforms have been used. This increases the level of trust potential clients have in the service.
Typography and hierarchy: The main offer ("SPOTLESS HOMES. PROFESSIONAL CARE") is executed in a strict grotesque font in dark blue, ensuring 100% readability. The body text is structured into a list of advantages using neat checkmarks.
Conversion elements (CTA): A noticeable yet concise button in an accent golden-sandy color "BOOK YOUR CLEAN NOW" has been created for the call to action, next to which the contacts and website are organically placed.
Tools: Figma.