Case.Augment of sales through Instagram.The clothing store

Case: Increasing sales through Instagram for clothing store
Category: Women's Clothing Shop
Task: Increase sales through Instagram across major cities in Ukraine
It is important to note: the active period of development of Instagram sales has come to the quarantine. After the expiry, the task was set to get sales quickly under the condition that the stores had completely ceased their work.
Solution: considering that the company has no site, the target of Direct messaging and sales was selected directly through Instagram
What was done:
- Selected several target groups: look-a-like, targeted by interests and behavior, Instagram subscribers
- new creatives are developed: video, photo
- several formats of advertising are tested: carousel, banners, video