Case: Chatbot for the Institute of Sexology (subscription-based)

Task: Create an automated #funnel for collecting contacts and delivering a #lead-magnet. (It can be copied later by adding only new texts and a link to the product)

Process:

I developed a chat-bot for Instagram that automates the audience engagement process, collects contacts, and delivers useful material. This system allows the brand to acquire new leads 24/7 without manual work.

Strategy Development:

Goal: Attract new subscribers and build a database of cold contacts.

Lead-magnet: Created useful, relevant material that meets the needs of the target audience to engage them.

Code word: A unique code word has been devised that activates the funnel and makes the process interactive.

Technical Implementation:

Integration: The chat-bot is connected to Instagram.

Scenario: A sequential scenario has been developed that guides the user step by step:

1. The user types the code word under any post of the Institute of Sexology.
2. The bot automatically replies in Direct, offering to receive the material.
3. The user goes to the Telegram channel where they are further warmed up.

The bot instantly sends the lead-magnet.

The created chat-bot is successfully operating, providing a steady flow of new contacts. This system is an effective tool for marketing automation and scaling the business.

Want to automate processes in your business? Write to us, and we will discuss the development of a chat-bot for your needs.