Case Children's Clothing Shop

Remarketing is definitely important. Extremely important! Therefore, run it regularly, for example: a carousel with reviews, some video, news about filling the collection of goods. For the launch, I recommend the target "Remove", other targets can also be used. The high SRM should not scare you.

And my insight is in the process: for remarketing in order to receive requests, choose a product that will be up to date after a while. The fact is that people who in your remarketing base have probably already purchased a product from you or others, so rewrite the product that you launched earlier on a wide - it has no sense. The application will be expensive. Because they have already bought it.

So think about what to start in remarketing.