Case: Comprehensive branding and visualization for the coffee shop "AURA"
AURA Coffee & Dessert is a concept of a modern European-style café that combines maximum friendliness (friendly atmosphere) with refined luxury elements. The main task of the project is to create a visual and spatial brand code that evokes feelings of coziness, aesthetics, and premium quality at first glance.
Niche: HoReCa / Third Wave Cafés / Confectioneries
Stylistics: Modern European Minimalism, Luxury Clean Aesthetic
Color Palette: Pastel soft green (sage) and powdery soft pink combined with warm wooden and golden accents.
What has been done (Scope of Work):
Development and adaptation of identity (Logo):
Creation of a refined, airy logo using thin lines, arches, a coffee cup, and plant motifs.
Selection of premium typography for the text part (AURA — COFFEE & DESSERT).
Visualization of exterior and interior (Interior & Exterior Design Concept):
Development of the café facade in classic European style with a signature sign and a golden three-dimensional logo.
Designing the interior space: a combination of marble tables, velvet chairs, professional equipment (coffee machine matching the interior) and branded elements.
Branding of packaging and merchandise (Packaging Design):
Design of craft and pastel coffee cups for takeout with full application of identity.
Branding of barista aprons and dessert packaging.
Creating atmosphere and content:
Visualization of "live" interaction between baristas and customers to convey friendly service.
Preparation of photorealistic materials (mockups) for use in social media (Instagram/TikTok) and marketing campaigns.
Result
A cohesive, commercially attractive, and visually expensive brand has been created that stands out in the market. Visual materials are fully ready for transfer to the printer, implementation by interior designers, and launch of advertising campaigns. The project demonstrates the ability to work with delicate color palettes, textures (marble, wood, metal), and convey the unique atmosphere of the establishment through the screen.
#Branding #Identity #LogoDevelopment #CaféDesign #PackagingDesign #CorporateStyle #ExteriorDesign #Visualization #Logo #HoReCaDesigner #BrandConcept #AURACafé
Niche: HoReCa / Third Wave Cafés / Confectioneries
Stylistics: Modern European Minimalism, Luxury Clean Aesthetic
Color Palette: Pastel soft green (sage) and powdery soft pink combined with warm wooden and golden accents.
What has been done (Scope of Work):
Development and adaptation of identity (Logo):
Creation of a refined, airy logo using thin lines, arches, a coffee cup, and plant motifs.
Selection of premium typography for the text part (AURA — COFFEE & DESSERT).
Visualization of exterior and interior (Interior & Exterior Design Concept):
Development of the café facade in classic European style with a signature sign and a golden three-dimensional logo.
Designing the interior space: a combination of marble tables, velvet chairs, professional equipment (coffee machine matching the interior) and branded elements.
Branding of packaging and merchandise (Packaging Design):
Design of craft and pastel coffee cups for takeout with full application of identity.
Branding of barista aprons and dessert packaging.
Creating atmosphere and content:
Visualization of "live" interaction between baristas and customers to convey friendly service.
Preparation of photorealistic materials (mockups) for use in social media (Instagram/TikTok) and marketing campaigns.
Result
A cohesive, commercially attractive, and visually expensive brand has been created that stands out in the market. Visual materials are fully ready for transfer to the printer, implementation by interior designers, and launch of advertising campaigns. The project demonstrates the ability to work with delicate color palettes, textures (marble, wood, metal), and convey the unique atmosphere of the establishment through the screen.
#Branding #Identity #LogoDevelopment #CaféDesign #PackagingDesign #CorporateStyle #ExteriorDesign #Visualization #Logo #HoReCaDesigner #BrandConcept #AURACafé
Khmelnitskyi 
Available for hire