Case: contextual advertising — topic "Auto Pawn"

In 2020, a car pawn shop approached us with the problem of low website conversion and high lead cost.

We conducted a detailed website audit, optimized loading speed, and improved content structure and mobile version.

We gathered over 2500 relevant keyword queries and filtered out non-target traffic, which allowed us to reduce advertising costs by 28%.

We restructured Google Ads campaigns, dividing them by services and regions, and implemented click fraud protection. We connected end-to-end analytics and call tracking to get a complete picture of advertising effectiveness. We introduced a credit calculator and set up chatbots to automate application collection.

After a year of work, conversions increased by 80%, the number of contracts signed tripled, and the cost per lead halved.

The client received over 400 applications from automated services.

Weekly reports and transparent analytics helped keep the project under control.

Our experience in the financial niche allowed us to implement a personalized approach and maximize ROI.

We are ready to help your business grow — order a free trial period!