Case: “Cosmetology Promotion on Instagram – 256”
The main task of the project is to increase the flow of target applications through targeted advertising.The CA:
Women from Moscow aged 35 to 50 who follow themselves are ready to pay for various cosmetic procedures.The work:
We have advertised several directions at once, namely:
1 .Removal of brills - the format of the advertising "Generation of Lead"
The audience used:
- LUCALAYK from the base of previously paid services by a cosmetologist, LUCALAYK people who left the application.The interests.What by numbers:
Number of Applications: 42
The average price is 254.62p.Used for this announcement: 10 693,36 p.Auditories with detailed targeting were constantly tested, but the main flow of leads went from the localaika.2ndNon-operative rhinoplasty - the format of the advertising "Generation of Leads", here the audience was also well produced.(The creation above)
What by numbers:
Number of Applications: 108
The average price is 198,17 p.Used for this announcement: 21 402,23p.ThreeThe leaves of the eye - the format of the advertising "Generation of Leads", here also well worked out the audience.(This direction has not worked for a long time, it has been disabled because.There were many non-target applications)
What by numbers:
Number of Applications: 63
The average price is 250,96p.Used for this announcement: 15 810,42p.In addition to the advertising format “Generation of Leads” tested the traffic on the quiz, where the customer could choose the procedure for which he wants to register and the convenient time for recording.Since the price of applications from the quiz was very high (547.45 p.), the decision was made to disable this RK and to continue the work with the “Generation of Leads”.Final figures (General indicators of RK)
Results of advertising companies for the first month of work (October):
Number of Applications: 256
The average price of the application: 250p.spent in October: 64,000 r.Results of work and project:
Unfortunately, at the request of the customer, I cannot disclose the average check or the total amount of orders.I will say one thing: the cost of the target has been raised several times.We continue the work.
Women from Moscow aged 35 to 50 who follow themselves are ready to pay for various cosmetic procedures.The work:
We have advertised several directions at once, namely:
1 .Removal of brills - the format of the advertising "Generation of Lead"
The audience used:
- LUCALAYK from the base of previously paid services by a cosmetologist, LUCALAYK people who left the application.The interests.What by numbers:
Number of Applications: 42
The average price is 254.62p.Used for this announcement: 10 693,36 p.Auditories with detailed targeting were constantly tested, but the main flow of leads went from the localaika.2ndNon-operative rhinoplasty - the format of the advertising "Generation of Leads", here the audience was also well produced.(The creation above)
What by numbers:
Number of Applications: 108
The average price is 198,17 p.Used for this announcement: 21 402,23p.ThreeThe leaves of the eye - the format of the advertising "Generation of Leads", here also well worked out the audience.(This direction has not worked for a long time, it has been disabled because.There were many non-target applications)
What by numbers:
Number of Applications: 63
The average price is 250,96p.Used for this announcement: 15 810,42p.In addition to the advertising format “Generation of Leads” tested the traffic on the quiz, where the customer could choose the procedure for which he wants to register and the convenient time for recording.Since the price of applications from the quiz was very high (547.45 p.), the decision was made to disable this RK and to continue the work with the “Generation of Leads”.Final figures (General indicators of RK)
Results of advertising companies for the first month of work (October):
Number of Applications: 256
The average price of the application: 250p.spent in October: 64,000 r.Results of work and project:
Unfortunately, at the request of the customer, I cannot disclose the average check or the total amount of orders.I will say one thing: the cost of the target has been raised several times.We continue the work.
Tiraspol 
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