Case “Dance School in Kazan”
Purpose: To collect applications for the first dance course.There was no site and page on Instagram, so I decided to launch traffic on
The Lead Form.My client has already worked with a Targetologist.Applications were presented, but
As a result, no one came to the job.And the managers on the phone worked well, and the SMS reminder came three days before the class, the day before the class, and the day of the class, but the result was very sad.Analyzing the previous advertising companies made the conclusion:
Initially the age of the advertising was 25+ girls.According to Facebook statistics, 80% of applications were aged 25-30 years.What happens, even with the widespread spread of age, Facebook begins to show more to the audience that initially showed a lot of activity.It would seem to be 25-30 a very self-made audience who should have a constant wage.As it turned out in practice that the girls of this age were less responsible (registered and didn’t come), so I changed the age by 30+.And it worked.Result: In 20 days, 521 leads per 71 rubles were collected.Total spending - 36 881 rubles.Of course, not everyone came to classes, but 50% managed to close and raise several groups.
The Lead Form.My client has already worked with a Targetologist.Applications were presented, but
As a result, no one came to the job.And the managers on the phone worked well, and the SMS reminder came three days before the class, the day before the class, and the day of the class, but the result was very sad.Analyzing the previous advertising companies made the conclusion:
Initially the age of the advertising was 25+ girls.According to Facebook statistics, 80% of applications were aged 25-30 years.What happens, even with the widespread spread of age, Facebook begins to show more to the audience that initially showed a lot of activity.It would seem to be 25-30 a very self-made audience who should have a constant wage.As it turned out in practice that the girls of this age were less responsible (registered and didn’t come), so I changed the age by 30+.And it worked.Result: In 20 days, 521 leads per 71 rubles were collected.Total spending - 36 881 rubles.Of course, not everyone came to classes, but 50% managed to close and raise several groups.
Dnepr 
A little busy