Case on e-cigarette advertising

Customer delivered tasks: 20-25 sales per day, the cost of 130 dirhams.

Difficulty related to the project:
Prohibited themes.
Advertisements are not moderated.
Any unthinkable action with advertising could lead to fatal consequences.
The customer stopped selling certain brands that gave 80% of sales.

What was done:
- Developed search and banner advertising in Google Adwords.
Extension of the semantic core based on search requests.
New advertising campaigns were created based on keys that brought conversions.
Ineffective regions are turned off.
- Optimize advertising, writing new on the basis of those that brought more conversions.

#ppc #complex #the UAE