Case 2: Ego Women Jeans (Women’s Clothing)
Social Media Advertising
About the project: Sales of women’s clothing through an Instagram shop.
Collaboration period: Since June 7, 2021.
Main objective: Increase the number of targeted Direct messages, as well as grow the number of followers and brand awareness.
Tool used: Facebook Ads Manager.
Campaign objectives: "Messages", "Traffic", "Brand Awareness".
Audiences: Interest-based, broad, retargeting, as well as Look-a-Like audiences; additional audiences were built based on video view percentages from ad campaigns or the Instagram page.
Collaboration period: Since June 7, 2021.
Main objective: Increase the number of targeted Direct messages, as well as grow the number of followers and brand awareness.
Tool used: Facebook Ads Manager.
Campaign objectives: "Messages", "Traffic", "Brand Awareness".
Audiences: Interest-based, broad, retargeting, as well as Look-a-Like audiences; additional audiences were built based on video view percentages from ad campaigns or the Instagram page.