Case - Furniture Factory "PIAR Mebel"

I was addressed to the IP to implement its goods (coaches and closets-buy) online.The main task of the project was the order.How they advanced:
They created pages on Instagram and Facebook.We brought the UTP into the current and news tape.The main UTPs were: a free design project, a 10-year furniture guarantee, a 4-month delay and a 20-year master experience.The old website piarmebel.by was resurrected and reworked. Updated the information on the site, made a kitchen calculator, added the share section to the site.Basic SEO optimization for indexing in Google and Yandex.A contextual advertising on the site.They launched targeted advertising on Facebook and Instagram pages.They sent people to the site, and also redirect people to direct.The result in the 1.5 month of the project’s promotion was achieved – 12 orders via Instagram and Facebook with an average price per lead of $12.It was possible to keep up the budget and work on the cost optimization of the leads, but for the IP working only with a partner - 12 orders were both work and time a costly employment.