Case: Gefest (computer club + PC sales)

Task
Improve the effectiveness of advertising for PC sales (targeting only PC sales)
Situation before:
expenses 8,573 UAH, 1 sale, margin: ~5,000 UAH (the campaign was unprofitable)
What was done:
- audit of previous ads
- launch of a new campaign in Meta Ads
- optimization for messaging
Result:
- reduction in cost per result (start of correspondence). From 86, 225, 175 UAH in previous ads to 45.85 UAH.
- improvement in metrics compared to previous ads. Reduction of total expenses from 954, 1352, 4551 in previous ads to 596 UAH.
- first conversions obtained, 1 sale with a margin of 5,000 UAH.
Note
The campaign ran for a few days, after which it was stopped by the client.