Case: Generator repair advertising (Google Ads)

Input data (period: December 3, 2025 - February 19, 2026)
Impressions: 23,814
Clicks: 3,464
CTR: 14.55%
Cost: UAH 44,507.91
Conversions: 562
Conversion rate: 16.22%
Average cost per click (CPC): UAH 12.85
Cost per conversion (CPA): UAH 79.20