Set up and optimized Google Ads for eCommerce in the pet supplies niche. Built a campaign structure for key categories: food, litter, accessories, veterinary products. Set up correct purchase tracking with order value transmission, regularly cleaned search terms and negative keywords - removing informational traffic, leaving only buyers. Launched Performance Max with audience signals targeting pet owners and remarketing to users who viewed product cards.
Results over 6 months (December 2025 - June 2026): 16.9k clicks, 1,370 conversions, average cost per conversion - 230 UAH, ad spend - 314k UAH. Conversions steadily increased throughout the entire period without a sharp rise in CPA.
#GoogleAds #PPC #eCommerce #PetSupplies #Ukraine #PerformanceMax #SearchAds #GA4 #BigLeadAgency
Results over 6 months (December 2025 - June 2026): 16.9k clicks, 1,370 conversions, average cost per conversion - 230 UAH, ad spend - 314k UAH. Conversions steadily increased throughout the entire period without a sharp rise in CPA.
#GoogleAds #PPC #eCommerce #PetSupplies #Ukraine #PerformanceMax #SearchAds #GA4 #BigLeadAgency