Case: Google Advertising (Context) for the online service. Medicine

Configuration and conducting contextual advertising in the Google search network.Purpose: Increase new traffic to the site and increase calls/request.The result:
1 - Increase in visitors x2,5
2 – Increase applications and calls in 3 times!Reduction of the rejection rate on the site by -50%
4 - CTR increase by 580% (relation of views to transitions to a website with advertising)
The goal is achieved!*The budget for the advertising campaign the customer reduced by 30% from the past before the start of cooperation!We have made more results with a smaller budget.The instruments:
The search network.Context and media network.Video Advertising is Youtube.The Execution:
Analysis of Market
Composition of a semantic core
- Segmentation by type of frequency H, H, H requests
The list of words (stop words)
Writing relevant announcements
Create an extension for advertising.
The launch
- Testing
Optimization of RK
Set goals and analysis.
Analytics and AdWords
Analysis of data
Remastered Remarketing
The Rome calculation

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