Case by GoogleAds for Construction Company

Case of Advertising Campaign Setup in the "Fundations Setup" Segment

The target audience:
1 Persons planning construction
2 Small contractors
3 Companies in Search of Employers

Season: April - October

Purposes: Obtaining Lead / Applications for Fundamentals

Geo-targeting - Kiev and Kiev region in radius of 50km.

The completed work:
1 . Adjustment of analytics
2nd Development of RK in the search network
Three Development of RK in the Media Network
4 . Starting RK for Remarketing
and 5. Optimization of Account
6 . Automation of reporting

The result:
In the first two weeks, the advertising campaign fully occupied itself. The ROI was more than 5,000%, even without launching a remarketing campaign. The main conversions are telephone calls. Of the 10 leaders, 5 real applications were received.

#ppc #context advertising