Case of hiring employees

When the HR project in the recruitment niche (gray area) approached us, the client had active advertising, but the cost per lead was too high, and the applications were of poor quality.

The task was to reduce the cost per lead and improve the quality of candidates without increasing the budget.

After 1 month of work, the results speak for themselves.

Budget: $320 → $640
Number of leads: 35 → 87
Cost per lead: $16.4 → $7.3
Interviews conducted: 4 → 12
Average cost per interview: $53

What we did:
updated creatives — made short videos focusing on the benefits of the job
tested several types of audiences and identified the most effective ones
changed the funnel — redirected part of the traffic to quick lead forms
set up daily monitoring of results and optimization

What we achieved:
A stable flow of applications, half the cost per lead,
and a higher percentage of candidates who actually start working.

Do you want to receive more applications and spend less on advertising?
Contact us — we will conduct a free consultation and audit of your advertising account.