CASE: How can a psychotherapist emphasize their expertise on social media?

TASK:
Go to Instagram as an expert, understand how this social network works compared to Facebook, where the main activities were conducted, announce yourself, and subsequently attract students to the training program for gestalt therapists and clients for individual and group therapies.

WAS:
- Profile not packaged
- Advantages of the psychotherapist not highlighted in the profile
- Virtually no pinned and filled stories informing subscribers about all the value the expert shares
- Little presence of the expert in Instagram content, personal brand not developed
- Account visuals mainly consist of subject photos or nature photos with texts on psychotherapy and psychology

HAS BECOME:
- Profile fully packaged
- Advantages of the psychotherapist highlighted in the profile description
- Highlights added and filled with information about the services provided by the expert
- Significantly more personal brand of the expert added to the account
- Created an aesthetic visual, posts filled with meanings, revealing and emphasizing expertise as a psychotherapist and the services she provides

What does a quality approach to visual and account content provide in general?
Visuals are not just a beautiful picture; they are part of the personal brand image. When a person first lands on the page, it is the visuals that influence their decision to stay longer. If there are no triggers to capture the attention of a potential subscriber and client, they will simply close the account and move on.

Do you want your Insta-shop or expert blog to become attractive to potential clients and for you to receive inquiries and sales?
Message me, and together we will determine the strategy for developing and promoting your account in the next 2 months!