Case “Kalyanna in Moscow”

About the project: Kalyanna, to be on the last floor in one of the heights of Moscow.It works both the Lounge Bar and the online store of canyons and accompanying goods.Task: Attract customers at Loung Bar and buyers to the online store.Geo: Moscow, +5-7 kmaround the facility, and all Russia (except Chechnya, Dagestan, Ingushetia, North Osetia, Kabardino Balkansia, Karachayev-Cherkesia) for the online store.CA: Age 18-35, Men, Women who want to rest, smoke potato, drink alcoholic beverages.What was done: with the customer worked offs, shares.In the online store Lilly on Instagram.To attract customers to the bar, Lily also on Instagram and messengers where the customer could leave the application and book a place.Advertising flows from different offices, as if one office is stuck, the chain could pull all the advertising.They naturally encountered the baths, but the last creo was not in force to Facebook and the baths stopped for a long time.In Instagram Lilly directly to the messages direct that gave a great result.In 13 days, 224 people were attracted in messengers, 290 people booked the table via direct and more than 450 sales via Instagram.$1290 is spent.964 - the leads were received.$1.33 - average price per leather