Case: Launching advertising for a service center from scratch

Client: Service center for phone and gadget repairs
Location: Kyiv
Initial conditions:

Completely new Instagram account

0 followers

Lack of visual design, highlights, content

No advertising has been launched before

What has been done:
Complete profile setup:
Developed profile structure, bio, avatar

Added visual design (Highlights covers, feed, brand colors)

Prepared initial posts and stories to build trust

Development and launch of targeted advertising:
Strategy for follower growth (through warming content + reach)

Lead generation advertising campaign via a special form with filtering

Audience setup (geo — Kyiv, interests, behavior)

Event optimization: phone/laptop repair requests

Results after 14 days:
Indicator Result
Followers +1300 active followers
Leads collected 173 repair requests
Cost per lead $1.87
Lead quality ~85% — targeted, with real inquiries
Main requests Repair of iPhone, Samsung, laptops, glass replacement, batteries

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