Case: Leads for a realtor in Dubai

Out of 148 leads, 35 people engaged in long dialogues, viewed properties, and showed various levels of interest in purchasing real estate. Since the transaction cycle is 2-3 months, it's hard to talk about the final conversion. Our realtor said that half of these 35 should definitely buy, we'll see.
But even this is not an indicator of advertising effectiveness, as during our work, one of the leads purchased a property worth $420,000.