Case on LED screens
My case.About the customer:
Manufacturers and suppliers of LED LED products (reklam LED screens, video hangs, running lines, etc.)The task of the customer:
Increase the number of conversions.It was:
The daily budget is 750 UAH.The cost of conversion (by valid treatments) is 963 UAH.There were 2 search campaigns: one for all products, the second for the installation of products.and the low-margin product.The price of the click is reduced: win the auction only at 17%.As an action-conversion was a smart goal.There was no calltracking.Although the application distribution: 75% calls, 25% site.The customer considered all received requests as received from contextual advertising.In the month before the start of the work, there were 15 requests and 240 conversions to Google Ads.The course of work
The first thing was to correct the forms on the site, not all worked, set the processing of sending the form only with filled fields.The structure was completely changed: each product was brought into a separate campaign, the advertising of the installation service was decided to refuse, since it was made.It is provided by almost every seller, the demand for it is low and the service does not bring much profit.Due to the limited budget, only high marginal products were left in advertising.The semantic has been re-collected, new ads have been written with the DVX and correct settings have been placed.Goals were set and calltracking was connected.The daily budget was increased to 1000 UAH per day.Over the following months, optimization, adjustment were carried out, the CMS was connected to the walking product to special audiences.In the reporting month, 34 conversions were received from the advertising channel.The cost of conversion was 644 UAH.Results
Increase the number of conversions by at least 126% (previously all conversions were attributed only to the advertising channel)
Reduction of conversion costs by 49%
Manufacturers and suppliers of LED LED products (reklam LED screens, video hangs, running lines, etc.)The task of the customer:
Increase the number of conversions.It was:
The daily budget is 750 UAH.The cost of conversion (by valid treatments) is 963 UAH.There were 2 search campaigns: one for all products, the second for the installation of products.and the low-margin product.The price of the click is reduced: win the auction only at 17%.As an action-conversion was a smart goal.There was no calltracking.Although the application distribution: 75% calls, 25% site.The customer considered all received requests as received from contextual advertising.In the month before the start of the work, there were 15 requests and 240 conversions to Google Ads.The course of work
The first thing was to correct the forms on the site, not all worked, set the processing of sending the form only with filled fields.The structure was completely changed: each product was brought into a separate campaign, the advertising of the installation service was decided to refuse, since it was made.It is provided by almost every seller, the demand for it is low and the service does not bring much profit.Due to the limited budget, only high marginal products were left in advertising.The semantic has been re-collected, new ads have been written with the DVX and correct settings have been placed.Goals were set and calltracking was connected.The daily budget was increased to 1000 UAH per day.Over the following months, optimization, adjustment were carried out, the CMS was connected to the walking product to special audiences.In the reporting month, 34 conversions were received from the advertising channel.The cost of conversion was 644 UAH.Results
Increase the number of conversions by at least 126% (previously all conversions were attributed only to the advertising channel)
Reduction of conversion costs by 49%
Kyiv 
Available for hire