Case "Manicure Master"

Targeted advertising for a nail technician
Kyiv region.

Request: closing a group for a basic manicure course with a short lead time before the course start

What we had at the start:
Well-packaged page with many reviews and active posting
Experience launching ads through the "promote" button
Good communication of the technician in direct messages with potential clients
Offline course, geo-Kyiv region
Daily budget - 210 UAH/day

What was done during the one-time setup:
Page analysis
Target audience analysis
Technical setup of the ad account, Business Manager
Launch of 2 advertising campaigns (I am interested in ad effectiveness, so there may be several tests during a one-time launch)

And we achieved the following results in 7 days:
26 initiated conversations
40.68 UAH cost per conversation
1 course sold
36 followers gained

The advertising paid off almost 5 times
Such results can be achieved in a comprehensive approach, then one-time launches will also be effective

#targeted #geotargeting #target #targetologist