Case: niche finance 606 applications
Case: niche finance 606 applications
The task is to increase the audience of the account and the secondary task is to provide as many applications as possible.
What was done first
1) The Facebook Advertising Cabinet;
2) a pixel is placed on the site, as well as on the landing pages;
3) Created 5 creatives for tests;
4) Pictures of audiences are created for the test;
Auditories
These audiences protest:
The wide
with interests
Look-a-like by 4%
The broad and LAL showed themselves well, the audience with interest immediately stumbled as the results were very smooth. They left LAL and wide. Later, scalability and optimization was made.
The final results attached above.
The customer was shocked by this result, the main is the right approach :)
The task is to increase the audience of the account and the secondary task is to provide as many applications as possible.
What was done first
1) The Facebook Advertising Cabinet;
2) a pixel is placed on the site, as well as on the landing pages;
3) Created 5 creatives for tests;
4) Pictures of audiences are created for the test;
Auditories
These audiences protest:
The wide
with interests
Look-a-like by 4%
The broad and LAL showed themselves well, the audience with interest immediately stumbled as the results were very smooth. They left LAL and wide. Later, scalability and optimization was made.
The final results attached above.
The customer was shocked by this result, the main is the right approach :)
Odessa 
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