Case "Online Marathon for Weight Loss"

Task: Gather the maximum number of leads on the online marathon, for further sale of the weight loss course.
GEO: Russia, Europe - Russian speaking
CA: Women, 28-55 years, who want to lose weight and have a thin figure.
The end:
6026 - receives received
15 and 25 rubles. The price for LID.
91 873 thousand rubles - spent