CASE: PHOTOGRAPHER

Launched advertising for a photographer on Instagram.

There were: few applications, stories did not sell, correspondence in Direct without records.

What I did:
– created creatives in a unified style,
– prepared an attractive offer (mini-shoot for 2000 UAH),
– set up advertising for the target audience with a transition to Direct,
– optimized the campaign to reduce the cost per application.

Result:
– 122 applications in Direct,
– 0.68 $ per application,
– 37 bookings in 7 days,
– turnover — 74,000 UAH.

The advertising worked due to precise audience selection, a strong offer, and analytics during the campaign.