Case: Polish Language Study Center for Applicants from Ukraine
About the client:
An educational center specializing in teaching the Polish language to Ukrainian applicants planning to enroll in universities in Poland.
Task:
Attract potential students and their parents interested in learning the Polish language and enrolling in Polish higher education institutions. Find the most effective communication channel with the target audience.
What was done:
To find the best solution, three different funnels were tested:
1. Direct messaging — engagement through personal communication in a messenger
2. Webinar invitations — warming up the audience through a free educational event
3. Lead forms — instant collection of contacts from interested parties directly on Facebook/Instagram
Testing showed a clear result: the highest conversion to sales was from lead forms. This tool provided the most quality applications at an optimal price, after which the budget was reallocated in favor of this format.
Summary:
The client's price fully satisfied the head of the center — cooperation continues. This case clearly demonstrates the importance of testing different funnels: the right tool significantly reduces the cost of acquisition and improves the quality of applications.
An educational center specializing in teaching the Polish language to Ukrainian applicants planning to enroll in universities in Poland.
Task:
Attract potential students and their parents interested in learning the Polish language and enrolling in Polish higher education institutions. Find the most effective communication channel with the target audience.
What was done:
To find the best solution, three different funnels were tested:
1. Direct messaging — engagement through personal communication in a messenger
2. Webinar invitations — warming up the audience through a free educational event
3. Lead forms — instant collection of contacts from interested parties directly on Facebook/Instagram
Testing showed a clear result: the highest conversion to sales was from lead forms. This tool provided the most quality applications at an optimal price, after which the budget was reallocated in favor of this format.
Summary:
The client's price fully satisfied the head of the center — cooperation continues. This case clearly demonstrates the importance of testing different funnels: the right tool significantly reduces the cost of acquisition and improves the quality of applications.
Kyiv 
Available for hire