Case “Professional Cosmetics Store”

Summary of the project:

I was involved in the KPI.
New customers from cold traffic.
- Increased brand awareness, in a month of work covered 291,491 users
- Trust to the brand increased, thus received 38% of sales from all applications
Create a strong base of permanent customers.
We have received a total of 3.1 ads.


- Number of ice: 881
The sale: 331
- Conversion to sale: 38%
CPL (Cost of Application): $2.03
CPA (Cost of Purchase): $5.41
Advertising budget: $1789
- Customer net income: $3816
- ROAS: 312,11%