Case: Promotion of B2B services, Meta Ads, Ukraine
Niche: B2B services
Advertising channel: Meta Ads
Geo: Ukraine
Average CPA: $20
The acceptable customer acquisition cost for this project is $500. This is the upper limit for profitability. The actual result is $20 per lead and $400 per deal (5% conversion to sales for services with an average check of $550), with customer payback taking 2-3 months.
The funnel is built on quizzes: the potential client answers a few questions and leaves their contact information. The sales department immediately sees the qualification and priority of each lead.
The communication in the ads is focused on specific cases. Because today’s B2B client is concerned about reducing the risks of losing money on a bad contractor. When you showcase your cases, you convey that the potential risk with you is lower.
If you want to replicate these results in your project – feel free to reach out.
Advertising channel: Meta Ads
Geo: Ukraine
Average CPA: $20
The acceptable customer acquisition cost for this project is $500. This is the upper limit for profitability. The actual result is $20 per lead and $400 per deal (5% conversion to sales for services with an average check of $550), with customer payback taking 2-3 months.
The funnel is built on quizzes: the potential client answers a few questions and leaves their contact information. The sales department immediately sees the qualification and priority of each lead.
The communication in the ads is focused on specific cases. Because today’s B2B client is concerned about reducing the risks of losing money on a bad contractor. When you showcase your cases, you convey that the potential risk with you is lower.
If you want to replicate these results in your project – feel free to reach out.
Kyiv 
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