Case Promotion Online Shop of Skin Shoes
Promotion of the shoe store by the team Golden Web Digital
The project:
The online shop for the sale of shoes.The purpose:
Starting the website of key queries
Increased organic traffic
Improving the visibility of the site
The region:
The whole of Ukraine
What started the optimization of the Golden Web website
The customer appealed to the digital marketing studio in the spring of 2019.Initially, the task was to develop a site and synchronize it with 1C (double-sided synchronization).As far as the technical task for the development of the project provided a lot of unique functional, the customer was recommended to develop a site in Python programming language using the Django web framework.When the project was ready to focus on 70%, the buyer was given a launch strategy of the site.To form a strategy, a competitor analysis was carried out, according to which strong sites with old domains are in the top edition.According to the customer’s analysis, the orientation period of expectation of results was clarified.Since the domain was new, there was no history, accordingly, and the results were predicted orientally within 8 months from the start of the work, taking into account competition.At the same time, all this period was carried out work related to web resource optimization - internal and external optimization.Initially on the site was launched only the Russian version of the site, after a year of work was added also Ukrainian.A significant growth dynamic site began to demonstrate in September 2020, as the resource work strategy was changed during this period.A significant emphasis began to be placed on internal optimization and the selection of relevant topics for blog materials.After the strategy is formed, the customer will take a photo session.The strategy planned the topics of the articles according to which the photos were provided.There were also some technical moments introduced to the site's work, one of them was the collection of the site's browser.Thus, we have achieved the maximum relevance of the pages.Organic Traffic Growth - one of the goals of site optimization from Golden-Web
In the last three months, the website traffic has grown by 56%.There are queries for which the site is issued by 23%.As the number of requests increases, there is no fall in the average site position, which means that the web resource already has a sufficiently high level of confidence in the search engine and new requests go to sufficiently high positions in the index.It also increased the clickability of the Snipet site.
The domain is currently linked to 47 resources, 96% of the links with the follow tag, i.e. they are indexed.This indicator demonstrates high resource efficiency, where materials are placed and the correct strategy for external optimization.An important factor of efficiency is the gradual and constant increase of the resources from which the link goes.Our company cooperates with the administrators of resources directly, having a large base of Ukrainian resources, and a suitable cooperation scheme.Not less important factor is that there are actually no lost links – it also shows reliable partnership and guarantees the results of the growth of the sites.Thanks to the properly selected internal and external optimization strategy, as well as a well-developed web resource, we observe a high dynamic of the growth of the site’s visibility.Website Promotion – Planning Strategy for the Next Period
In the following strategies, we increase the number of external optimization resources to increase the average site position and accordingly to the growth of CTR.To expand semantics, we carry out a further analysis of competitors and process new niche requests.
The project:
The online shop for the sale of shoes.The purpose:
Starting the website of key queries
Increased organic traffic
Improving the visibility of the site
The region:
The whole of Ukraine
What started the optimization of the Golden Web website
The customer appealed to the digital marketing studio in the spring of 2019.Initially, the task was to develop a site and synchronize it with 1C (double-sided synchronization).As far as the technical task for the development of the project provided a lot of unique functional, the customer was recommended to develop a site in Python programming language using the Django web framework.When the project was ready to focus on 70%, the buyer was given a launch strategy of the site.To form a strategy, a competitor analysis was carried out, according to which strong sites with old domains are in the top edition.According to the customer’s analysis, the orientation period of expectation of results was clarified.Since the domain was new, there was no history, accordingly, and the results were predicted orientally within 8 months from the start of the work, taking into account competition.At the same time, all this period was carried out work related to web resource optimization - internal and external optimization.Initially on the site was launched only the Russian version of the site, after a year of work was added also Ukrainian.A significant growth dynamic site began to demonstrate in September 2020, as the resource work strategy was changed during this period.A significant emphasis began to be placed on internal optimization and the selection of relevant topics for blog materials.After the strategy is formed, the customer will take a photo session.The strategy planned the topics of the articles according to which the photos were provided.There were also some technical moments introduced to the site's work, one of them was the collection of the site's browser.Thus, we have achieved the maximum relevance of the pages.Organic Traffic Growth - one of the goals of site optimization from Golden-Web
In the last three months, the website traffic has grown by 56%.There are queries for which the site is issued by 23%.As the number of requests increases, there is no fall in the average site position, which means that the web resource already has a sufficiently high level of confidence in the search engine and new requests go to sufficiently high positions in the index.It also increased the clickability of the Snipet site.
The domain is currently linked to 47 resources, 96% of the links with the follow tag, i.e. they are indexed.This indicator demonstrates high resource efficiency, where materials are placed and the correct strategy for external optimization.An important factor of efficiency is the gradual and constant increase of the resources from which the link goes.Our company cooperates with the administrators of resources directly, having a large base of Ukrainian resources, and a suitable cooperation scheme.Not less important factor is that there are actually no lost links – it also shows reliable partnership and guarantees the results of the growth of the sites.Thanks to the properly selected internal and external optimization strategy, as well as a well-developed web resource, we observe a high dynamic of the growth of the site’s visibility.Website Promotion – Planning Strategy for the Next Period
In the following strategies, we increase the number of external optimization resources to increase the average site position and accordingly to the growth of CTR.To expand semantics, we carry out a further analysis of competitors and process new niche requests.
Ternopol 
Available for hire