Case: promotion of speaking clubs in English in the US market
Project: Promotion of speaking clubs in English in the USA and Canada market
Advertising channel: Meta Ads
The launch goals were to try to build a lead generation funnel for a new English project for those who have just moved to the USA and Canada.
Since this was essentially a startup with minimal funds for testing, the simplest funnel was chosen to demonstrate the readiness of the product and offers to attract customers, which is lead forms in Meta Ads.
As a result of the work, even in such an expensive market as the USA, we received over 234 leads with a minimal budget of $940 ($4 per lead).
Lead forms are not the ideal format for lead generation because they often yield unqualified leads. However, for testing the product and obtaining quick results without a website and social media, this is the perfect option.
Advertising channel: Meta Ads
The launch goals were to try to build a lead generation funnel for a new English project for those who have just moved to the USA and Canada.
Since this was essentially a startup with minimal funds for testing, the simplest funnel was chosen to demonstrate the readiness of the product and offers to attract customers, which is lead forms in Meta Ads.
As a result of the work, even in such an expensive market as the USA, we received over 234 leads with a minimal budget of $940 ($4 per lead).
Lead forms are not the ideal format for lead generation because they often yield unqualified leads. However, for testing the product and obtaining quick results without a website and social media, this is the perfect option.