Case: Promotion of the women's shoe store "Laguna"

Job 9 of 14
Client: Online women's shoe store.
Goal: Account scaling, increasing sales, lead generation.
Work period: June 2024 – present.
Advertising budget: starting at $300/month, +20% from the 2nd month.

Results:
480,471 reach on Instagram.
50+ ad creatives and 60+ changes in campaigns.
Reduction of cost per lead from $0.59 to $1.16.
Daily sales and shipments, even on Sunday.

Implementation:
Targeted advertising on Instagram, Facebook, TikTok.
Creation of unique content: photo and video shooting of products.
Launching a Telegram channel as a solution to the Instagram issue.
Using Reels funnels and retargeting for lead processing.

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