Case: Prosuvannya OF (chat model / new form of notification)

Attracting traffic to Direct
Getting the start of a conversation
Warming up and converting to OF
Results for a dedicated campaign
Campaign: GEO Good Cop or Bad Cop – a new form of SMS
Result: 107 starts of a conversation
Reach: 9,360
Frequency: 1.47
Price per result: 56.86 ₴
Budget: 1,000 ₴ / day
Cost of starting a dialogue ≈ 57 UAH