Case "Sales of Baggage in Moscow"
About the company: The company creates light, robust and budget baggage. The main idea is that everyone can buy a bag from the factory, at the price of the manufacturer, without the participation of retailers and stores.
The task is to attract interested customers to the purchase of baggage. The cost of the leather should be below 800 rubles.
Geo : Moscow
CA: Men, women, aged 25-50 years, frequently traveling abroad, interested in hot trips, business command, purchase of air tickets, tickets to RJD.
Work: Tests have shown that the most effective format is the image with text. This announcement costed CPCs significantly lower than other formats. In the advertisements the emphasis was made on the pain and needs of men and women, the seasonal trends were overwhelmed.
In 2.5 months of work:
407 people
156769 t.rubs spent
of 386 rubles. The price of LID
The task is to attract interested customers to the purchase of baggage. The cost of the leather should be below 800 rubles.
Geo : Moscow
CA: Men, women, aged 25-50 years, frequently traveling abroad, interested in hot trips, business command, purchase of air tickets, tickets to RJD.
Work: Tests have shown that the most effective format is the image with text. This announcement costed CPCs significantly lower than other formats. In the advertisements the emphasis was made on the pain and needs of men and women, the seasonal trends were overwhelmed.
In 2.5 months of work:
407 people
156769 t.rubs spent
of 386 rubles. The price of LID
Dnepr 
A little busy