Case Sales of Solar Panels

The task
- Create a system of lead generation using the Google Ads tools.Take the leading positions in the paid Google search.- Reduce the cost of the leather by 20-30%
Beginning of work
A detailed review of past advertising campaigns.There are many errors, but here are the main ones:
The lack of Google analytics;
- the collection of keywords only with a broad correspondence;
No remarketing campaigns have been launched.
There was no breakdown on the UTM parameter.What they did - Shared search campaigns on the B2C and B2B (which allowed to cover all keywords as much as possible, and regulate manual bets on it)
- launched a separate campaign with Russian keys (this gave up the quality announced to "Excellent")
- Developed modes for remarketing and intelligent campaigns
We spent 13 400 UAH.
147 conversions.
Cost of conversion 90,97 UAH
From 147 conversions:
71 Applications
- 55 started conversations in the chat
- 21 clicks by phone number
During the work period, the sales department accepted the work of 94 people.
The price is 142 UAH.